Without words - straight to the point
About the company
Imagine: you rent out stylish lofts for parties, trainings and filming in the center of Moscow, but clients leave because you have to wait 6 hours for a response to your application. That was the case at Citrus Hall, an event space where every lost client meant lost revenue. Conversion into bookings was stuck at 12%, 20% of requests were ignored, and managers were drowning in repetitive processes.
Everything changed when the Rubikon team implemented a combination of ChatRex and amoCRM. In 4 weeks, Citrus Hall doubled conversion to 26%, reduced response time to 10 seconds and increased repeat bookings by 138%. And most importantly, this project brought us 1st place in the CRM Rating 2025 for the best implementation, proving that we create world-class solutions. How did we do this? Let's take it step by step.
Case No. 1: participation in CRM Rating 2025
Our project with Citrus Hall not only solved the client’s problems - it became a standard of automation. In 2025, the Rubikon team and ChatRex took 1st place in the CRM Rating for the best implementation (see rating). This award confirms that we create solutions that are ahead of the market. With ChatRex, your business can become a leader too.
Client problems: when the operating system slows down the business
Citrus Hall are fashionable lofts in Moscow for any event: from noisy parties to business conferences and yoga retreats. But behind the bright sign there were serious problems that were preventing growth.
Booking bottleneck
Clients called, wrote on social networks and on the website, but the average response time reached 6 hours. During this time, 20% of applications were lost - people simply booked sites from competitors. This was a direct blow to income.
Low conversion and weak loyalty
Only 12% of warm lead inquiries turned into bookings—less than one in eight leads became a customer. Repeat customers accounted for only 8%, because Citrus Hall did not have time to build a connection with them. And the overload of managers led to the fact that 20% of applications remained unanswered.
Why was automation needed?
Manual processing of applications not only scared off customers, but also created chaos. Managers spent hours on correspondence, and errors in loft scheduling accumulated. Its reputation suffered due to complaints about its slowness. Citrus Hall understood that scaling was impossible without automating bookings.
Solution with ChatRex and amoCRM: a system that sells
The Rubikon team audited Citrus Hall processes and proposed a combination of amoCRM and ChatRex AI chat - a solution that automates bookings and returns customers. This project was so successful that it received 1st place in the CRM Rating 2025 for the best implementation.
Setting up a smart sales funnel
We created a funnel in amoCRM that brought chaotic requests into order:
- New application: A request from a website, social networks or phone is recorded.
- Classification: The manager determines the type of event (party, training, filming) and budget.
- Sign up for Yclients: Data is transferred to the reservation system.
- Attendance/refusal: Client confirms or cancels.
- Closing: Successful (event passed) or not implemented (failure).
The integration of amoCRM with Yclients ensured seamless synchronization: no reservations were lost, and loft schedules were updated in real time.
ChatRex AI bot in action
ChatRex became the star of the project. We customized scenarios for types of events: parties, yoga, corporate events. The bot:
- He responded in seconds, clarifying details (date, number of guests, format).
- Analyzed refusals (for example, “too expensive”) and proposed solutions: another loft, discount, alternative dates.
- Reminded about reservations and offered promotions to return customers.
- Transferred complex cases to managers, maintaining the context of the correspondence.
We trained the AI to parse requests like “need a loft for a birthday party for 20 people” and select the ideal option, for example, White Loft with panoramic windows. Integration with messaging apps allowed customers to book directly on WhatsApp. Testing showed that the bot handled 95% of conversations without errors.
Another of the laid down informal communication scenarios:
Client: Need a loft for a party on Saturday.
ChatRex bot: Great! White Loft for 30 people is available on Saturday from 18:00. Fits? Or show other options?
This approach impressed clients and saved time. As noted HubSpot, chatbots increase conversions by 20-40%, and Citrus Hall confirmed this.
Results: Figures that inspire
Within 4 weeks of launching the AI bot, Citrus Hall saw amazing progress.
Average bill for a service
Average response time to a request
Share of applications processed automatically
Key achievements
Impact on business
The increase in conversion brought more revenue, and reviews became 85% more positive. Clients praised the speed and convenience: “I booked the loft in 5 minutes, everything was clear!” Managers have freed up time to plan new event formats, such as immersive parties. Citrus Hall has cemented its reputation as a place where everything runs like clockwork.
“ChatRex and amoCRM have changed our approach to sales! Conversion rates have increased from 12% to 26%, customers are returning, and we spend less time on standard customer questions. Booking lofts has become so easy, the reviews are now only rave. Thanks to Rubikon for the top implementation and the CRM Rating award!”
Vladimir Astafiev
head of integration department
What's next: New horizons with ChatRex
Citrus Hall continues to use ChatRex to promote new lofts and promotions such as discounts on weekday bookings. The bot collects feedback, helping to create unique events - from VR parties to master classes. amoCRM analytics tells you which formats are popular, and managers plan to open new platforms. With ChatRex, growth has become easier and faster.
Within 4 weeks of launching the system, Citrus Hall saw amazing progress.
